ASEAN’s economic development has shown interesting dynamics, especially amidst the global uncertainty it is facing. ASEAN member countries, which consist of ten countries, have tried to reduce the negative impact of various international challenges, including trade wars, protectionist policies and climate change. Economic growth in this region is driven by several factors. First, there is deeper economic integration between member countries through the ASEAN Economic Community (AEC). This initiative aims to create a single market that strengthens trade and investment between countries. Data shows that intra-ASEAN trade volumes will increase by around 10% in 2022, reflecting increasingly strong collaboration among member countries. In addition, the digital sector in ASEAN is experiencing rapid growth. With increasing internet penetration and smartphone use, the digital economy is predicted to reach a value of USD 300 billion by 2025. Fintech and e-commerce companies are emerging as key players in developing digital economic infrastructure, which in turn increases market access for small and medium enterprises (SMEs). Foreign direct investment (FDI) is also showing a positive trend in the region. Many multinational companies are looking for opportunities in ASEAN due to the uncertainty that exists in key markets such as Europe and North America. According to the UNCTAD report, FDI to ASEAN will reach USD 166 billion in 2022, with the manufacturing and information technology sectors being the main focus. However, challenges remain. Global uncertainty such as high inflation, rising interest rates and geopolitical conflicts can affect economic stability in the ASEAN region. Member countries need to strengthen economic resilience through diversifying resources and increasing innovation. Training and education programs are also important to improve the quality of human resources so they can compete in the global market. On the other hand, climate change puts additional pressure on economic growth. ASEAN countries must adapt and implement sustainable development strategies. Many countries are starting to invest in renewable energy and green technologies to reduce dependence on fossil fuels, responding to global calls for climate action. Regional cooperation has also increased through various trade agreements. RCEP (Regional Comprehensive Economic Partnership), which includes ASEAN countries and major trading partners, is expected to strengthen economic integration and reduce trade barriers. From a social perspective, the tourism industry, which is one of the pillars of the ASEAN economy, is showing signs of recovery after the COVID-19 pandemic. According to the ASEAN tourism body, international tourist arrivals are increasing as travel restrictions ease, contributing to local economic recovery. It is important for ASEAN member countries to take advantage of existing opportunities while continuing to overcome emerging challenges. Innovation and cross-sector collaboration will be key to optimizing economic growth and ensuring that the region remains competitive on the global stage. Building sustainable competitiveness will not only strengthen the economy, but also improve the quality of life of people throughout ASEAN.